Seven Pillars
How Many Pillars Does Your Business Stand On?
By Optimizing all 7 Pillars We Can Produce Exponential Growth for Your Business
During our Marketing Analysis we would discover which pillars (areas of marketing) are already in your business as well as how to implement and optimize the ones that are not.
Using all 7 pillars not only results in an exponential growth but also in a more stable business. If a business is only using one or two pillars then they are open to a huge risk – what if that method becomes less effective? Your entire business could be in trouble!
For example yellow pages (and print advertising in general) had become less and less effective over the years. If a business relied mainly on yellow pages to generate new clients, that business would now be in a really bad place.
And here are the Seven Pillars of Marketing for Exponential Growth:
1. Uncover your business’s U.S.P. – Unique Selling Proposition
A USP is the answer to the question “Why should people do business with you and not one of your competitors” It’s not an easy question to answer, in fact it could take a month to come up with a really good USP. But having a powerful USP can make your business a market leader.
For example Domino’s had the following USP: “Get a fresh, hot pizza delivered to you in 30 minutes or less – or it’s free!” On the strength of their USP Domino’s went from a failing business to a market leader that everyone else was now chasing.
A great USP will be a huge boost to business. And it is important to have one and integrate it into all of the marketing and sales materials.
2. Increase Value of a Sale by Creating Up sells Down sells and Cross sells
Higher average sales value is a very powerful way to increase businesses’ profits. And it’s so much easier to sell to people that are already buying from you – all you need to do is offer them a useful service or an additional product. Just show them the value in that additional product and people will buy it! Sometimes all you need to do is mention it.
McDonald’s “Do you want fries with that?” is a great example of an up sell. As is a special run by many restaurants where if you sped a certain amount you’ll get a free appetizer or similar.
The marketing has been done, the client is ready to buy, the only question is “How much will they spend?” A good system of Up sells and Down sells could easily result in a 10-30% increase.
3. Continue to market to existing customers
Many small businesses do very little to no marketing to existing clients (focusing all of their efforts on new client acquisition) But it’s much cheaper to keep an existing client than get a brand new one.
By marketing to your clients you can increase the amount of time they will stay with your business, increase frequency or value of sales, and get more referrals. Of course marketing to existing clients is different than marketing to new clients. It’s more about about educating and delivering value, and less about selling something.
4. Market to past customers
Many businesses will just let their past customers go, never contacting them again. That is a mistake, by marketing to your past clients you are guaranteed to reactivate some of them.
Of course it depends on why they stopped doing business with you. Some have found a better provider, some no longer need your service, but there will also be some who will use your service again, if you market to them! Past clients are also a good source of referrals.
5. Do advertising to generate leads, not just sales
The problem with advertising that only offers people to buy your product or service, is that no matter how good it is only a small portion of people might be in a position to buy it.
By focusing on lead generation instead of just sales, you can get all the people who are interested in your service, but are not ready to buy yet. Continue to market to them by providing useful and valuable information, and when the time comes and they are ready to buy your service, using your company will be the obvious choice.
6. Make alliances with other businesses
Is there some product or service your clients might be interested, which you don’t provide? You could team up with a local business that provides such a product and offer a special deal to your clients (added value for doing business with you)
You could offer the same thing to other business – where you will provide special offers or discounts to their customers.
If done right this can be a very powerful and low cost method for getting new clients – especially during the first year of such an alliance.
7. Take advantage of Internet and related technologies
Internet provides a myriad of ways to communicate with your potential, existing and past clients. From email to web site, from blogs or social networking sites to video.
You can make a video to showcase your industry knowledge or to answer common customer questions about your product or service. Use an email campaign to continue to market to clients and prospects. Use social networking sites and blogs to keep people updated on your business and to interact with customers and prospects.
Internet is also where more and more people start their search when they want to buy – can they find your business there? If not, then you are losing prospects to your competitors.
Optimize all seven and your business will grow exponentially!
And that’s exactly what our marketing system does.
Now you might have herd of some of those areas. Or perhaps tried to do them yourself with varying degree of success.
However have you ever had anyone offer to implement them all as a part of a complete package where all the elements work together to produce exponential business growth? That is exactly what we do!
Are you ready to grow your business exponentially? Then I ask you to take the doubt out of your mind and take action.
Take Action NOW and request a comprehensive Marketing Analysis
to identify which pillars you need to implement in your business.
Uncover Hidden Assets in your business Today!
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