Double Power Marketing

Consider The Facts:

The economy is down and many businesses had experienced a decrease in sales. In order to over come this many business owners choose to work more and cut their prices to get ahead of the competition. The result of this is that you work more for less.

 

Yet there are businesses that produce amazing profits and whose owners seem to have plenty of time. How do they do it? More importantly what do YOU need to do to join those business owners who seem to have plenty of time and money?

 

The answers lie in using what you already have…

…The Hidden Assets that are already in your business

 

Our marketing system works by leveraging those Hidden Assets and optimizing the Seven Pillars of Marketing for Exponential Business Growth. I will reveal all seven on the next page, but…

 

First I wanted to reveal more on how our marketing system works…

 

The First Step, where you will have the opportunity to begin to grow your business in 90 days.. is by doing a Marketing Analysis of your business. During this meeting we will work together to identify hidden assets that are already in your business and come up with strategies on how to leverage them to grow your business.

 

As small business owners we know how easy it is to get so involved with day to day operations of our business that it becomes easy to miss those hidden assets that are just hiding in your business. Those hidden assets if properly leveraged and optimized could produce revenue of tenth, even hundreds of thousands of dollars!

 

Before we go any further, let me ask you a question…

Do You Have Any Of These In Your Business?

• Current customers
• Past customers
• Prospects that don’t turn into clients
• Ineffective advertising
• Relationship with other businesses
• Average amount of unit sale
• Online presence
• Unique products or services
• Packaging of products and services
• Low closing rates
• A great location

Are you making any of these marketing mistakes?

• Not promoting your USP
• Not marketing to past and current clients
• Running ineffective marketing
• Not tracking results of advertising campaigns
• Not using joint ventures with other businesses
• Not having an effective web site

If So Then You Have a Wealth Of Hidden Assets That Can Be Leveraged To Grow Your Business!

 

By leveraging those hidden assets you can grow your business by 20%, 50% or even a 100% or more in a very short period of time, without spending more on advertising!

Do I Have Your Attention Yet?

If so, please get yourself a drink and find a quiet place to finish reading this entire letter. Yeah, it’s that important.

 

Now, let’s start with the only 3 ways to increase a business:

1) Increase the number of clients

2) Increase the value of an average sale

3) Increase the number of transactions

 

Of course, each of those can be accomplished in several ways. For instance “Increase the number of clients” can be accomplished by:  1) retaining more of your current clients 2) reactivating your past clients 3) Getting referrals and 4) Getting new clients via advertising.

 

Most small businesses focus almost exclusively on number 4 – generating new clients via advertising, while doing very little about everything else. Those marketing opportunities that are already in your business but aren’t being used are the Hidden Assets. Let me show you an example of how powerful using all of them can be…

 

Let’s look at a business called XYZ company that is currently generating the following:

$200,00 in annual sales with 1,000 clients and an average sale value of $200, and only 1 sale per customer on average.  There are also 1,000 past clients. Now let’s run through a few scenarios:

Scenario 1 – Reactivate 10% of past clients

1,000 past customers times 10% is 100 clients. With an average transaction value of $200 per customer  = $20,000 in increased sales (10% increase )

 

Scenario 2 – Increase the value of a sale by 10%

1000 customers with a new sales value of $220, a 10% of $200 means (an extra $20 per sale)   = $20,000 in increased sales (10% increase)

There are a number of ways that would allow for a 10%  increase in average sale value without losing any of the existing customers.

 

Scenario 3 – Increase the number of transactions by 10%

Most businesses can increase the average number of transactions, though some industries can do it much easier than others. A 10% increase in transactions results in 1000 sales times 10% = 100 transactions. With an average sales value of $200  =$20,000 increase in sales (10% increase)

 

But What if you did all Three?

You’d get a 1100 customers with an average sale of $220 and 1.1sales per year or 1100*220*1.1 =$266,200 an amazing $66,200 increase in sales (33.1% increase) All without spending any money on advertising for new clients! And that is what makes our marketing system so powerful..

 

Our Marketing System Works On All Three Ways To Grow Your Business…

Exponentially At The Same Time!

Can you afford to miss out on a growth like this by not using our marketing system in your business?

Let’s learn more about our marketing system – “Seven Pillars of Marketing for Exponential Business Growth”

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